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更新日期：2019-05-09
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Share Creative Solutions, Change the World!
부산국제광고제는 '세상을 바꾸는 창조적인 솔루션을 공유' 하는 국내유일 국제 광고 어워드이자, 창조&기술 컨버젼스 축제입니다. 부산국제광고제가 도달하고자 하는 궁극적인 가치는 사람이며, 무엇보다 인류에 공헌하는 더욱 큰 광고 커뮤니케이션 장이 되는 것 입니다.
부산국제광고제 주요 컨셉 5
1. Social Good: 공익광고부문 활성화를 통해 인류의 미래와 발전에 기여
2. Openness: 무료출품을 통해 광고전문가뿐만 아니라 일반인들의 참여를 독려
3. Discover Diversity: 세계 각국의 다양한 문화가 반영된 광고캠페인 공유를 통해 문화적 다양성 존중
4. New Paradigm: 미래 광고산업을 이끌어 나갈 새롭고 다양한 디지털테크놀로지 소개
5. Creative Solutions: 세상을 바꾼 다양하고 창의적인 크리에이티브 솔루션을 공유
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AD STARS is the only international advertising festival which combines creativity with cutting-edge technology. It aims to share creative solutions and change the world.
As its ultimate value is “humanity”, we strive to become a communication platform to contribute to mankind.
1. Social Good: AD STARS contributes to the happiness of mankind particularly by actively promoting public service advertisements that promote positive change in the world. Every year, our Grand Prix of the Year winner for Public Service Advertising is awarded with US$10,000 – a prize designed to support the creation of future world-changing ideas.
2. Openness: We aim to be a festival for everyone interested in creativity, not just those working in the advertising industry. So the AD STARS Awards are free-to-enter. We passionately believe in providing a global awards platform that is accessible to everyone – even those who have limited funds to spend on entering award shows. It’s the reason we invite the general public to experience AD STARS free-of-charge at our annual festival in Busan, South Korea.
3. Discover Diversity: AD STARS respects cultural diversity. We highly value creative ideas that reflect each region’s culture and market. By sharing advertising campaigns that reflect different cultures, we seek to promote a better understanding of markets around the world.
4. New Paradigm: AD STARS centers around a new paradigm in the creative industries that encompasses interactive and digital innovations. It’s our mission to introduce creative professionals to the latest digital technologies used in the field of advertising.
5. Creative Solutions: AD STARS celebrates ideas that promote creative change in the world. By raising awareness of creative solutions that change the world, we hope to encourage agencies to take the lead in making the world a better place.